Miro – Your Team in Sync
For this production, we wanted people to realize that Miro is the best way for their team to collaborate at work. We wanted to do this by showing how Miro can help overcome your work pain points: “When you work in Miro, your team works as one”
The film is a first person monologue shot as a testimonial, and as we cut from person to person, we see it was the story of everyone in the team. The Miro Board (UI) takes an important part into the storytelling process and connects each story together.
My role was putting together a robust international bidding process with several production agencies and guide the selection of the partner to produce the ad. I was part of the review of Director’s Treatments and creative development ahead of the production. Our internal team produced the script, creative, art direction and motion graphics for this campaign.