Creative Studio’s Manifesto
I’ve noticed it can be very challenging to produce work with an optimal creative flow given the current world situation. For that reason, together with the team, we embarked on the production of a manifesto. The idea was to express who we are as a team, what we do and how we do it in a video. I put together the framework, initial ideas and freedom for them to bring a bit of themselves into the work, aiming to highlight the different styles and diversity within the skills and capabilities of the team. We had checkups on how the production was going but a hard deadline for this project was not set.
The result? A 60-second journey to Smartly.io Creative Studio — all produced from the homes of Art Directors, Designers and Motion Designers in Singapore, Helsinki, New York and San Francisco during the pandemic.