tactical. – sample of work

As the head of creative for tactical., I led a complex and global team of over 40+ talented creatives, delivering exceptional productions for global brands such as Prime Video, Spotify, and Snap.  Some highlights of the work we ideated and produced together:

YouTube Ramadan series for Benefit Cosmetics: With significant attention and PR, the results were outstanding. In total, we produced over 150 pieces of content including 5 x 20 min+ episodes and 18 bespoke TikTok concepts, reaching million of organic views and becoming the Top Trending YouTube videos in the region.

Organic Social for Jumeirah Hotels & Resorts: I had the pleasure of being involved in the production of multiple videos and static content every week for the brand, effectively managing 12 social accounts.

VisitBritain & AR Case Study: We created an interactive 3D quiz Lens for their ‘Spill the Tea on Britain’ campaign. This immersive experience incorporated gamified facts while integrating Snap’s viral ‘Crying’ Lens effect through machine learning components. The results exceeded expectations, reaching over 3.3 million Snapchatters across the UAE and KSA, converting more than 80,000 individuals to CR, and surpassing lens playtime benchmarks for both markets.

Take a look at some examples of our work below: