BarkBox, which delivers a month’s supply of dog treats, is one of the fastest growing subscription services available. With Smartly,io, BarkBox has been able to decrease CPA by 26% (cost per new BarkBox subscription). Instead of manually monitoring their campaign and making changes based on performance, they set triggers to do this automatically.
We filmed this case study to tell their story and how we helped them scale their Facebook and Instagram marketing. For this production, my work involved:
- Script writing
- Executive production